| The New Year is Finally Here!!!
Welcome to 2021! We hope everyone has a great New Year and are able to put the losses, stumbles and pitfalls of this last year behind you.
Last year was, in a word, bittersweet for us. Our book business went from several growth years to a shambles. Mostly due to book signings ceasing altogether, and product shows closing to us (and everyone else) due to the pandemic. While our digital sales picked up a smidge, it was not able to offset our printed matter losses for the year.
We did pick up some new skills, contacts, and friends during the last year. We learned we had a flair for being in front of a camera. We spent over six months with our own internet TV program with Mountain Fun Life (see TV shows), and learned how to do virtual Santa Claus visits through JingleRing and Zoom. Much of what we learned (and continue to learn) we plan to put into play this year by launching our own YouTube channel, where we will be doing a variety of shows (or maybe a Variety Show?) visiting interesting and historical places and fun visits with a plethora of fascinating people you will want to meet and learn more about.
We plan to continue with JingleRing and Mary is looking to involve herself with their upcoming Easter virtual visits. More information on that as we learn what JingleRing's plans are. In the meantime, we are renewing our efforts for our books and planning to promote our new video books for the Santa's Elf Series, along with our print and digital catalog. We will be releasing a new elf later this year, so be watching for the cover reveal and information about our latest helper and eighth book from the North Pole.
We hope 2021 will show everyone a good deal of kindness, as we all earned it after such a tumultuous year. We remain committed to bringing you and your children smiles throughout the entire year. We hope you join us for the ride.