Santa’s Naughty/Nice Program™: A Magical Way to Encourage Good Behavior All Year Long

For generations, children have wondered: “Am I on the Nice List?” It’s a question Santa hears more often than sleigh bells on Christmas Eve. To help answer it—instantly and playfully—Santa created a solution that families everywhere are now embracing: Santa’s Magic Coin™.

This isn’t just any coin. It’s a beautifully crafted, weighty keepsake designed to last through seasons of excitement, reflection, and growth. One side features Santa Claus himself, beaming with approval for those on the Nice List. Flip it over, and you’ll meet Keeney Eagleye, Santa’s sharp-eyed helper who monitors the Naughty List with precision and care.

✨ How It Works:

• Parents use the coin to give children real-time feedback on their behavior.
• A flip to Santa means they’re doing great—keep it up!
• A flip to Keeney signals it’s time to make better choices.
• The coin becomes a year-round reminder that Santa is always watching, always updating his list.

Why Families Love It:

• Reinforces positive behavior in a fun, visual way.
• Durable and display-worthy—no more flimsy plastic tokens.
• Sparks meaningful conversations between parents and children.
• Adds a touch of North Pole magic to everyday life.

Want to go deeper? Pair the coin with the enchanting story of Keeney Eagleye from the Santa’s Elf Series©. Children will discover how Keeney earned his role, why he takes it so seriously, and how even the naughtiest days can turn around with a little effort and heart.

Whether tucked into a stocking, used as a daily motivator, or displayed proudly on a shelf, Santa’s Magic Coin™ is more than a token—it’s a tradition in the making.